You know that moment when you’re sitting with a color chart, ten different swatches in front of you, and the architect—with a completely serious expression—is explaining the difference between “sun-drenched sand,” “London fog,” and “wheat field”? To the layperson, these are simply ten different names for shades of beige. Decision-making in modern projects often revolves around such subtle nuances that it makes your head spin.

When industrial architecture isn't just a gray box, but a convergence of architecture, landscape, art, and design.

Florenc 21 is the most ambitious urban regeneration project in the center of Prague, set to transform a long-neglected area along a busy thoroughfare into a vibrant and green new neighborhood. The regeneration began with an international master plan competition in 2021. As part of our submission, we didn’t shy away from the challenge and entered all four designated blocks, where, in each block, we had the opportunity to conceptually develop a narrative that defined both the master plan and the site itself.

What does a city that heals both the mind and body look like? Urbanization is on the rise, and with it comes the need for cities that care for our health, relationships, and the environment. Concepts like the Mindful City and the Conscious City point the way toward the cities of the future—ones where spatial design supports mental well-being, community cohesion, and sustainability. From the green neighborhoods of Heidelberg to transformative projects in Medellín—see how architecture can truly change the world around us and within us.

Low-tech design in architecture and urban planning is an approach that emphasizes simplicity, sustainability, and respect for natural conditions and social values.

In an era of growing interest in sustainability, the risk of greenwashing is also on the rise. This phenomenon—in which environmental claims are exaggerated or entirely misleading—is drawing the attention not only of consumers but also of professionals in the construction and architecture industries. Instead of genuine change, marketing tactics are sometimes employed that manipulate perceptions rather than reflect reality.

When sustainability meets longevity, we achieve truly timeless structures.

While most host cities have built large new Olympic complexes on the outskirts of their cities, Paris has taken a completely different approach.

What if, instead of building new structures, we deconstructed existing buildings? What if, instead of thinking linearly, we thought in a circular way? How do we view the legacy of prefabricated apartment buildings today, and what will become of them in the future?

Why we do this and where we're headed.